Unmarketing : Stop marketing. Start engaging /
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
| Main Author: | Stratten, Scott. |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.55 .S76 2012 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.53874 / 9781118176283 (pbk.) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Hoboken, N.J. :
Wiley,
c2012.
|
| Edition: | Rev. and updated. |
| Subjects: | |
| Online Access: |
Cover image |
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| 016 | 7 | |a 015964483 |2 Uk | |
| 020 | |a 9781118176283 (pbk.) |c RM69.00 | ||
| 020 | |a 1118176286 (pbk.) | ||
| 040 | |c PPANPk | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.55 |b .S76 2012 |
| 082 | 0 | 0 | |a 658.802 STR |2 23 |
| 084 | |a BUS058000 |2 bisacsh | ||
| 100 | 1 | |a Stratten, Scott. | |
| 245 | 1 | 0 | |a Unmarketing : |b Stop marketing. Start engaging / |c Scott Stratten. |
| 250 | |a Rev. and updated. | ||
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2012. | ||
| 300 | |a xiv, 251 p. ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Hierachy of buying -- A word on experts -- Trust gap -- Restaurant that didn't get it -- Cold calling -- Aiming your company at the bottom of the barrel -- Pull and stay -- Reasons why companies don't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn versu Google+ -- Socal media platforming -- HARO: platforming example -- The game has changed: immediacy and relevancy -- Publicized customer service -- Don't bank on the bold -- Seven deadly social media sins -- How Twitter changed my business -- Tassimo -- Local Twitter -- Domino's: word of mouth, mouths are moving ... -- Naked pizza -- Don't feed the trolls -- Tweetathon -- YOur website: old school versus new school -- Captchas -- Experience gap -- RAising and keeping the bar high: Cirque -- Stirring coffee -- Experince gap for small biz -- Using stop start continue -- Zappos -- Rockport -- FreshBooks -- Why you can't learn from millionaires -- Transparency and autheticity -- My transparency on Twitter -- Your transparency on Twitter -- Affiliates -- Testimonials -- Best sellers -- Why being a work-at-home mom is bad for business -- Hello? Walmart? -- Idea creation -- Idea delivery -- Doing in-person seminars -- Tele-seminars -- Tele-summits -- How and why I created a summit ebook instead -- Viral marketing -- Uncercover UnMarketing -- Putting it into practice -- Lush -- Trade shows -- Social media at trade shows -- UnNetworking: why networking events are evil -- The awesomeness of being a 2.0 author -- The UnTour -- The UnEnd. | |
| 520 | |a Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Viral marketing. | |
| 856 | 4 | 2 | |3 Cover image |u http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg |
| 942 | |2 ddc |c BK | ||
| 999 | |c 53874 |d 53874 | ||
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