Unmarketing : Stop marketing. Start engaging /
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
| Main Author: | Stratten, Scott. |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.55 .S76 2012 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.53874 / 9781118176283 (pbk.) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Hoboken, N.J. :
Wiley,
c2012.
|
| Edition: | Rev. and updated. |
| Subjects: | |
| Online Access: |
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Table of Contents:
- Hierachy of buying
- A word on experts
- Trust gap
- Restaurant that didn't get it
- Cold calling
- Aiming your company at the bottom of the barrel
- Pull and stay
- Reasons why companies don't use social media
- Social media (social currency as well)
- Twitter versus Facebook versus LinkedIn versu Google+
- Socal media platforming
- HARO: platforming example
- The game has changed: immediacy and relevancy
- Publicized customer service
- Don't bank on the bold
- Seven deadly social media sins
- How Twitter changed my business
- Tassimo
- Local Twitter
- Domino's: word of mouth, mouths are moving ...
- Naked pizza
- Don't feed the trolls
- Tweetathon
- YOur website: old school versus new school
- Captchas
- Experience gap
- RAising and keeping the bar high: Cirque
- Stirring coffee
- Experince gap for small biz
- Using stop start continue
- Zappos
- Rockport
- FreshBooks
- Why you can't learn from millionaires
- Transparency and autheticity
- My transparency on Twitter
- Your transparency on Twitter
- Affiliates
- Testimonials
- Best sellers
- Why being a work-at-home mom is bad for business
- Hello? Walmart?
- Idea creation
- Idea delivery
- Doing in-person seminars
- Tele-seminars
- Tele-summits
- How and why I created a summit ebook instead
- Viral marketing
- Uncercover UnMarketing
- Putting it into practice
- Lush
- Trade shows
- Social media at trade shows
- UnNetworking: why networking events are evil
- The awesomeness of being a 2.0 author
- The UnTour
- The UnEnd.