Social media metrics : how to measure and optimize your marketing investment /
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a signific...
| Main Author: | Sterne, Jim, 1955- |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.1265 .S7419 2010 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.54323 / 9780470583784 (cloth) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Hoboken, N.J. :
John Wiley,
c2010.
|
| Series: |
New rules of social media series.
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| Subjects: | |
| Tags: |
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| Summary: |
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. |
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| Physical Description: |
xxxi, 240 p. : ill. ; 24 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780470583784 (cloth) 0470583789 (cloth) |