Social media metrics : how to measure and optimize your marketing investment /
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a signific...
| Main Author: | Sterne, Jim, 1955- |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.1265 .S7419 2010 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.54323 / 9780470583784 (cloth) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Hoboken, N.J. :
John Wiley,
c2010.
|
| Series: |
New rules of social media series.
|
| Subjects: | |
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Table of Contents:
- Getting focused : identifying goals
- Getting attention : reaching your audience
- Getting respect : identifying influence
- Getting emotional : recognizing sentiment
- Getting response : triggering action
- Getting the message : hearing the conversation
- Getting results : driving business outcomes
- Getting buy-in : convincing your colleagues
- Getting ahead : seeing the future.