Social media metrics : how to measure and optimize your marketing investment /

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a signific...

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Main Author: Sterne, Jim, 1955-
Format: Book
Language: English
Call Number: HF5415.1265 .S7419 2010
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.54323 / 9780470583784 (cloth)
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Hoboken, N.J. : John Wiley, c2010.
Series: New rules of social media series.
Subjects:
Internet marketing.
Social media > Economic aspects.
Marketing research.
Online social networks > Economic aspects.
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100 1 |a Sterne, Jim,  |d 1955- 
245 1 0 |a Social media metrics :  |b how to measure and optimize your marketing investment /  |c Jim Sterne. 
260 |a Hoboken, N.J. :  |b John Wiley,  |c c2010. 
300 |a xxxi, 240 p. :  |b ill. ;  |c 24 cm. 
490 1 |a The new rules of social media series 
504 |a Includes bibliographical references and index. 
505 0 |a Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future. 
520 |a A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. 
650 0 |a Internet marketing. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Marketing research. 
650 0 |a Online social networks  |x Economic aspects. 
830 0 |a New rules of social media series. 
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999 |c 54323  |d 54323 
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