Marketing decision making : analytic framemwork and cases /
| Main Author: | O'DELL, William F. |
|---|---|
| Other Authors: | Ruppel, Andrew C., ejoint author., Trent, Robert H., ejoint author. |
| Format: | Book |
| Call Number: | 658.81 ODE |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.9145 / 053819510X |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1979.
|
| Edition: | 2d ed |
| Subjects: | |
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|---|---|---|---|
| 001 | 0000021792 | ||
| 008 | 140516s9999 000 0 | ||
| 020 | |a 053819510X | ||
| 090 | 0 | 0 | |a 658.81 |b ODE |
| 100 | 1 | |a O'DELL, William F. | |
| 245 | 1 | 0 | |a Marketing decision making : |b analytic framemwork and cases / |c William F. O'Dell, Andrew C. Ruppel, Robert H. Trent |
| 250 | |a 2d ed | ||
| 260 | |a Cincinnati : |b South-Western Pub. Co., |c c1979. | ||
| 300 | |a vi, 362 p. |b ill., |c 24cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing |x Decision making |x Case studies. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 700 | 1 | |a Ruppel, Andrew C., ejoint author. | |
| 700 | 1 | |a Trent, Robert H., ejoint author. | |
| 943 | |2 ddc |c BK |k 658.81.ODE | ||
| 999 | |c 9145 |d 9145 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_810000000000000_ODE |7 0 |9 17080 |a HQ |b HQ |c OS |d 2014-05-19 |o 658.81.ODE |p 0000064171 |r 2014-05-19 |w 2014-05-19 |y BK | ||