Modeling the customer satisfaction function: a two-country comparison
This paper provides a framework that integrates and reinterprets prior research on satisfaction modeling (function) and proposes the existence of non-linear and curvilinear/higher-order relationships to model online banking customers. It provides a framework that examines two closely related but dis...
| Main Author: | Ting, D.H. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.21592 / |
| Published: |
Springer Verlag
2018
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040929284&doi=10.1007%2fs12525-018-0286-5&partnerID=40&md5=c429332e34a51c27f5134ac7b9c75ec8 http://eprints.utp.edu.my/21592/ |
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