Enhancing customer and supplier relationship through the iterative customer relationship management process
CRM Process is considered the main critical success factor of CRM systems implementations, so special care should be given for each and every process in the organization supply chain for goal achievements. This paper provides an extensive review of the etiquette regarding the CRM processes. This rev...
| Main Authors: | Al-Homery, H.A., Ashari, H., Ahmad, A. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.30253 / |
| Published: |
ExcelingTech
2019
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85078241803&partnerID=40&md5=9bd1e065c3e4619979c7ccae5db89d7f http://eprints.utp.edu.my/30253/ |
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