Impact of customer citizenship behavior on corporate brand experience
The aim this paper is to investigate the impact of customer citizenship behavior on corporate brand experience in hypermarkets. The data were collected from 711 respondents of four hypermarkets located in five different states of Malaysia. Covariance-Based Structural Equation Modeling was used for t...
| Main Authors: | Abdul Jamak, A.B.S., Shamim, A., Ghazali, Z. |
|---|---|
| Format: | Conference or Workshop Item |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.30732 / |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2015
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962256718&doi=10.1109%2fISTMET.2015.7359027&partnerID=40&md5=87f1c3ce49d8859823809b3a173071cb http://eprints.utp.edu.my/30732/ |
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