SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION

The dynamic market environment and intense competition has forced the petrol stations to become more competitiveto sustain their market locally and internationally. Businesses are engaged in marketing strategies to improve business performance to satisfy customers and develop loyalty. Customer lo...

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Main Author: SALEH DUTSENWAI, HAUWA
Format: Thesis
Language: English
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-utpedia.21502 /
Published: 2015
Online Access: http://utpedia.utp.edu.my/21502/1/2015-PHILOSOPHY%20MANAGEMENT-SERVICES%20MARKETING%20STRATEGIES%20AND%20CUSTOMER%20LOYALTY-MEDIATING%20AND%20MODERATING%20ROLE%20OF%20CUSTOMER%20SATISFACTION%20AND%20LOCATION-HAUWA%20SALEH%20DUTSENWAI.pdf
http://utpedia.utp.edu.my/21502/
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id utp-utpedia.21502
recordtype eprints
spelling utp-utpedia.215022021-09-19T21:07:48Z http://utpedia.utp.edu.my/21502/ SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION SALEH DUTSENWAI, HAUWA The dynamic market environment and intense competition has forced the petrol stations to become more competitiveto sustain their market locally and internationally. Businesses are engaged in marketing strategies to improve business performance to satisfy customers and develop loyalty. Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some retail stores lacked in service quality, product quality, and customer satisfaction whereas need comprehensive measures to explain how customers become loyal to a particularbrand. Many empirical studies have centered on marketing strategies/factors influencing customer satisfaction and loyalty in different industries, but this is lacking in the petrol stations business. 2015-08 Thesis NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/21502/1/2015-PHILOSOPHY%20MANAGEMENT-SERVICES%20MARKETING%20STRATEGIES%20AND%20CUSTOMER%20LOYALTY-MEDIATING%20AND%20MODERATING%20ROLE%20OF%20CUSTOMER%20SATISFACTION%20AND%20LOCATION-HAUWA%20SALEH%20DUTSENWAI.pdf SALEH DUTSENWAI, HAUWA (2015) SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION. Masters thesis, Universiti Teknologi PETRONAS.
institution Universiti Teknologi Petronas
collection UTPedia
language English
description The dynamic market environment and intense competition has forced the petrol stations to become more competitiveto sustain their market locally and internationally. Businesses are engaged in marketing strategies to improve business performance to satisfy customers and develop loyalty. Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some retail stores lacked in service quality, product quality, and customer satisfaction whereas need comprehensive measures to explain how customers become loyal to a particularbrand. Many empirical studies have centered on marketing strategies/factors influencing customer satisfaction and loyalty in different industries, but this is lacking in the petrol stations business.
format Thesis
author SALEH DUTSENWAI, HAUWA
spellingShingle SALEH DUTSENWAI, HAUWA
SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION
author_sort SALEH DUTSENWAI, HAUWA
title SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION
title_short SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION
title_full SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION
title_fullStr SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION
title_full_unstemmed SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION
title_sort services marketing strategies and customer loyalty: mediating and moderating role of customer satisfaction and location
publishDate 2015
url http://utpedia.utp.edu.my/21502/1/2015-PHILOSOPHY%20MANAGEMENT-SERVICES%20MARKETING%20STRATEGIES%20AND%20CUSTOMER%20LOYALTY-MEDIATING%20AND%20MODERATING%20ROLE%20OF%20CUSTOMER%20SATISFACTION%20AND%20LOCATION-HAUWA%20SALEH%20DUTSENWAI.pdf
http://utpedia.utp.edu.my/21502/
_version_ 1741195752033484800
score 11.62408

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