SERVICES MARKETING STRATEGIES AND CUSTOMER LOYALTY: MEDIATING AND MODERATING ROLE OF CUSTOMER SATISFACTION AND LOCATION
The dynamic market environment and intense competition has forced the petrol stations to become more competitiveto sustain their market locally and internationally. Businesses are engaged in marketing strategies to improve business performance to satisfy customers and develop loyalty. Customer lo...
| Main Author: | SALEH DUTSENWAI, HAUWA |
|---|---|
| Format: | Thesis |
| Language: | English |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-utpedia.21502 / |
| Published: |
2015
|
| Online Access: |
http://utpedia.utp.edu.my/21502/1/2015-PHILOSOPHY%20MANAGEMENT-SERVICES%20MARKETING%20STRATEGIES%20AND%20CUSTOMER%20LOYALTY-MEDIATING%20AND%20MODERATING%20ROLE%20OF%20CUSTOMER%20SATISFACTION%20AND%20LOCATION-HAUWA%20SALEH%20DUTSENWAI.pdf http://utpedia.utp.edu.my/21502/ |
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