Celebrity endorsement in advertisements : celebrity-brand congruency increases purchase intentions /
محفوظ في:
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| مؤلفون آخرون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
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مواد مشابهة: Celebrity endorsement in advertisements :
- CELEBRITY ENDORSEMENT IN NON-PROFIT SETTINGS: A LITERATURE REVIEW /
- Determinants of Brand Image and their Impacts on Purchase Intention of Grab /
- Impact of Brand Awareness, Brand Equity and Brand Slogan towards Product Advertisement: A Case Study in Advertising Industry /
- The impact of celebrity credibility on consumers' intention to purchase products owned and endorsed by celebrities /
- Perceptual measurement and validation on luxury automobile purchase decision /
- Factors Affecting Purchase Intention of Luxury Brand among Generation Y /