Celebrity endorsement in advertisements : celebrity-brand congruency increases purchase intentions /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Celebrity endorsement in advertisements :
- CELEBRITY ENDORSEMENT IN NON-PROFIT SETTINGS: A LITERATURE REVIEW /
- Determinants of Brand Image and their Impacts on Purchase Intention of Grab /
- Impact of Brand Awareness, Brand Equity and Brand Slogan towards Product Advertisement: A Case Study in Advertising Industry /
- The impact of celebrity credibility on consumers' intention to purchase products owned and endorsed by celebrities /
- Perceptual measurement and validation on luxury automobile purchase decision /
- Factors Affecting Purchase Intention of Luxury Brand among Generation Y /