Branding in Asia : the creation, development, and management of Asian brands for the global market /
| Main Author: | TEMPORAL, Paul |
|---|---|
| Format: | Book |
| Call Number: | 658.827095 TEM |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.24354 / 0471835765 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Singapore
John Wiley & Sons (Asia) Pte Ltd
2000
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| Subjects: | |
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| Item Description: |
Includes index |
|---|---|
| Physical Description: |
261p. 23cm |
| ISBN: |
0471835765 |