Branding in Asia : the creation, development, and management of Asian brands for the global market /
| Main Author: | TEMPORAL, Paul |
|---|---|
| Format: | Book |
| Call Number: | 658.827095 TEM |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.24354 / 0471835765 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Singapore
John Wiley & Sons (Asia) Pte Ltd
2000
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| Subjects: | |
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|---|---|---|---|
| 001 | 0000058231 | ||
| 008 | 010617s9999 000 0 | ||
| 020 | |a 0471835765 |c RM57.90 | ||
| 090 | 0 | 0 | |a 658.827095 |b TEM |
| 100 | 1 | |a TEMPORAL, Paul | |
| 245 | 1 | 0 | |a Branding in Asia : |b the creation, development, and management of Asian brands for the global market / |c Paul Temporal |
| 260 | |a Singapore |b John Wiley & Sons (Asia) Pte Ltd |c 2000 | ||
| 300 | |a 261p. |c 23cm | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Brands name products |x Case studies | |
| 650 | 0 | |a Marketing |x Case studies | |
| 650 | 0 | |a Competition, International |x Case studies | |
| 942 | |2 ddc |c BK | ||
| 999 | |c 24354 |d 24354 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827095000000000_TEM |7 0 |9 191766 |a HQ |b HQ |c OS |d 2014-06-18 |l 4 |m 7 |o 658.827095 TEM |p 0000628130 |r 2017-05-16 |s 2017-04-14 |w 2014-06-18 |y BK | ||