A dictionary of marketing /
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketi...
| Main Author: | Doyle, Charles, 1959- |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | R HF5412 DOY .D69 2011 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.50144 / 9780199590230 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Oxford ; New York :
Oxford University Press,
c2011.
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| Series: |
Oxford paperback reference
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| Subjects: | |
| Online Access: |
Contributor biographical information Publisher description |
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