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|a 658.827 HOL
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|a Hollis, Nigel.
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|a The global brand :
|b how to create and develop lasting brand value in the world market /
|c Nigel Hollis.
|
| 260 |
|
|
|a New York, NY :
|b Palgrave Macmillan,
|c 2008.
|
| 300 |
|
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|a xvii, 254 p. :
|b ill. ;
|c 25 cm.
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| 504 |
|
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|a Includes bibliographical references (p. 239-246) and index.
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|a Brand name products.
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|a Branding (Marketing)
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