Service is front stage : positioning services for value advantage /

Main Author: Teboul, James 1940-
Format: Book
Language: English
Call Number: HF5415.5 .T43 2006
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.50201 / 9780230006607
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Houndmills [England] ; New York : Palgrave Macmillan, 2006.
Series: INSEAD business press
Subjects:
Customer services > Management.
Service industries > Management.
Total quality management.
Online Access: Contributor biographical information
Publisher description
Table of contents
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245 1 0 |a Service is front stage :  |b positioning services for value advantage /  |c James Teboul. 
260 |a Houndmills [England] ;  |a New York :  |b Palgrave Macmillan,  |c 2006. 
300 |a xi, 161 p. :  |b ill. ;  |c 25 cm. 
440 0 |a INSEAD business press 
504 |a Includes bibliographical references (p. 146-149) and index. 
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650 0 |a Service industries  |x Management. 
650 0 |a Total quality management. 
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