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140320s2014 nju 001 0 eng |
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|a 2014009472
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|a 9789814596473 (hbk)
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|a 9789814619479 (pbk.)
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|a 381.109
|2 23
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| 245 |
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|a The history of marketing science /
|c editors, Russell S. Winer, New York University, USA, Scott A. Neslin, Dartmouth College, USA.
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| 260 |
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|a Singapore
|b World scientific
|c 2014
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| 300 |
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|a xxv, 502 pages ;
|c 24 cm.
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| 490 |
0 |
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|a World scientific-Now publishers series in business,
|x 2251-3442 ;
|v vol. 3
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| 500 |
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|a Includes index.
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| 650 |
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|a Marketing research
|x History.
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| 650 |
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0 |
|a Marketing
|x Management
|x History.
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| 650 |
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0 |
|a Marketing
|x Study and teaching
|x History.
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| 700 |
1 |
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|a Winer, Russell S.
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| 700 |
1 |
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|a Neslin, Scott A.,
|d 1952-
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
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| 942 |
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| 955 |
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|b rm15 2014-03-20
|i rm15 2014-03-20 (telework)
|a rm15 2014-03-20 to Dewey
|a xn05 2014-10-01 1 copy rec'd., to CIP ver.
|a td11 2015-03-04 by removed from 245c
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