Customer-focused marketing : actions for delivering greater internal and external customer satisfaction /
| Main Author: | CHASTON, Ian. |
|---|---|
| Format: | Book |
| Call Number: | 658.812 CHA |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.567 / 0077076982 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London :
McGraw-Hill Book Co.,
c1993
|
| Series: |
McGraw-Hill marketing for professionals
|
| Subjects: | |
| Tags: |
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| Physical Description: |
xi, 222 p. ill., 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0077076982 |