Customer-focused marketing : actions for delivering greater internal and external customer satisfaction /
| Main Author: | CHASTON, Ian. |
|---|---|
| Format: | Book |
| Call Number: | 658.812 CHA |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.567 / 0077076982 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London :
McGraw-Hill Book Co.,
c1993
|
| Series: |
McGraw-Hill marketing for professionals
|
| Subjects: | |
| Tags: |
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| 100 | 1 | |a CHASTON, Ian. | |
| 245 | 1 | 0 | |a Customer-focused marketing : |b actions for delivering greater internal and external customer satisfaction / |c Ian Chaston |
| 260 | |a London : |b McGraw-Hill Book Co., |c c1993 | ||
| 300 | |a xi, 222 p. |b ill., |c 24cm. | ||
| 490 | 0 | |a McGraw-Hill marketing for professionals | |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Consumer satisfaction | |
| 650 | 0 | |a Marketing |x Management | |
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| 999 | |c 567 |d 567 | ||
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