Targeting for success : a guide to new techniques for measurement and analysis in database and direct marketing /
| Main Author: | OZIMEK, John |
|---|---|
| Format: | Book |
| Call Number: | 658.84 OZI |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.568 / 0077077660 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London New York :
McGraw-Hill Book Co.,
c1993
|
| Series: |
McGraw-Hill marketing for professionals series
|
| Subjects: | |
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| 100 | 1 | |a OZIMEK, John | |
| 245 | 1 | 0 | |a Targeting for success : |b a guide to new techniques for measurement and analysis in database and direct marketing / |c John Ozimek |
| 260 | |a London |a New York : |b McGraw-Hill Book Co., |c c1993 | ||
| 300 | |a xiv, 268 p. |b ill., |c 23cm. | ||
| 490 | 0 | |a McGraw-Hill marketing for professionals series | |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Database marketing. | |
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
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