Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games
Purpose: Playing video gaming is one of the most popular forms of leisure activities. This study looks into a specific video game genre, under the category of Multiplayer Online Battle Arena (MOBA) games. The purpose of this research is to investigate the factors that lead to the consumption of MOBA...
| Main Authors: | Abbasi, A.Z., Rehman, U., Fayyaz, M.S., Ting, D.H., Shah, M.U., Fatima, R. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.30274 / |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115081968&doi=10.1108%2fDTA-02-2021-0055&partnerID=40&md5=57248cb065a8613822dfa737f731d308 http://eprints.utp.edu.my/30274/ |
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