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01813cam a2200361 i 4500 |
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17642734 |
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PPANPk |
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20141209095031.0 |
| 008 |
130301s2013 nyu b 001 0 eng |
| 010 |
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|a 2013003483
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| 020 |
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|a 9781137278517 (alk. paper)
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| 040 |
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|a DLC
|b eng
|c DLC
|e rda
|d DLC
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| 042 |
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|a pcc
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|a HF5415.1255
|b .G55 2013
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0 |
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|a 658.8/27
|2 23
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| 100 |
1 |
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|a Gill, Libby.
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| 245 |
1 |
0 |
|a Capture the mindshare and the market share will follow :the art and science of building brands /
|c Libby Gill.
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| 250 |
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|a First edition.
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| 264 |
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1 |
|a New York :
|b Palgrave Macmillan,
|c 2013
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| 300 |
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|a 234 p.;
|c 25 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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0 |
|a Business communication
|x Psychological aspects.
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 942 |
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|2 ddc
|c BK
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| 955 |
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|b xj13 2013-03-01
|i xj13 2013-03-01 (telework)
|a xn09 2013-12-04 1 copy rec'd., to CIP ver.
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