Capture the mindshare and the market share will follow :the art and science of building brands /

Main Author: Gill, Libby.
Format: Book
Language: English
Call Number: HF5415.1255 .G55 2013
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.48692 / 9781137278517 (alk. paper)
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: New York : Palgrave Macmillan, 2013
Edition: First edition.
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